Why You Should Forget Keywords … And Do This Instead

Let me ask you, do you use keywords to gain traffic?

Do you do the research, carefully picking the right keywords your potential audience is looking for?

Do you hope against hopes that these keywords you are using will attract the types of readers who will be interested, engaged and (most importantly) will spend money?

But do they spend?

Sure, you can get interested readers to your site. They are, after all, doing the searches you optimized for. But are they converting into dedicated readers who keep coming back to your site with every post you publish? Are they jumping at the services or products you offer, just cause they know and trust anything you put out?

Probably not.

I hate to break it to you; you’re going about this all wrong.

Why? Getting people to your site isn’t the problem. The thing is, people aren’t going to be trust you off the bat. Most people aren’t going to buy from with on their first visit.

If you’ve been struggling to make it online, let’s forget about keywords and even SEO for a second.

Instead, focus on blogger outreach.

Blogger outreach is about relationships. It’s about leveraging the popularity and power of other bloggers, helping your grow your traffic, your audience and your revenue. Pretty freakin’ awesome right?

Why should you care about blogger outreach?

Because other bloggers can help you more than you know. Don’t think of other bloggers in your niche as your direct competition – think of them as your allies! Here’s why.

Their audience is your audience. Since their readers are the same people you want to attract, getting your blog in front of their readers can bring you tons of traffic. I’m talking readers who are genuinely interested in your content, and people who want to hear what you have to say. Once their audience discovers you, they will come to realize just how great you are.

Prominent bloggers are influencers. Do you have certain bloggers in your niche that you look up to? People that you listen to? Constantly read their posts and buy (or strongly consider buying) their products just because you know and trust them? If you look up to them, others do too. You could stand to gain a lot if a blogger recommends your blog or endorses your product or service.

Blogs can influence purchasing decisions. Big or small, people trust blogs (and bloggers!) when deciding to purchase something. In fact, close to 84% of consumers purchase something after reading about it on a blog, and blogs ranked as the #1 driving sources of purchasing decisions for consumers aged 18-34.

What does this mean for you? You know those influencers? If they share your blog, or product or service with their audience who has grown to trust them, the chances of you making a sale greatly increases.

You gain high-quality backlinks. Let me get something straight. I’m not against SEO. Yes, keywords can help you get your pages ranked. Linking to quality sites is a great way to show Google how relevant you are. And linking to influential blogs is a huge benefit to blogger outreach. The more blogs that link to your content and feature your blog, the better you look, not just to readers, but to Google as well.

Blogger outreach won’t do what keywords will. It will help you do so much more. By simply making connections, you can exponentially increase your traffic, rub elbows with influencers who will help promote your blog and start to really increase your blog revenue.